How many days will your customer suffer poor Netflix quality before they switch ISPs?

In 2016, a slow internet connection might as well be a broken internet connection. Consistently providing the best quality of experience (QoE) possible to subscribers is the number one goal of all Internet Service Providers (ISPs) and content providers. Increasingly, this refers to the HD streaming of OTT services such as Netflix, which boasts “over 86 million members in over 190 countries enjoying more than 125 million hours” of media per day—all of which is distributed via the ISP of choice.  

With the introduction of the monthly Netflix ISP Speed Index1 in 2013, ISPs have had a unique way to measure their quality of streaming against competitors at a global scale. This 10,000 ft. view, on occasion, unearths issues that might previously have gone unnoticed. 

Top-tier MSO reclaimed their Netflix Speed Index Rating after deploying Deepfield SA to triage an issue with capacity by geo location:

In this case, a network engineer at the ISP was able to identify the problem when their management team inquired about a drastic drop in their Netflix speed rating during a three-month span. Using the Deepfield Cloud Intelligence platform, they were able search a custom data dimension to see that the issue occurred in one specific geo-location where one port overflowed to a non-optimal cache 2000 bit miles away when it reached capacity at peak. After pinpointing the problem, a quick fix of adding more capacity at POP 1 and ensuring that the default overflow pulled from a local cache resulted in a restored Netflix ISP Speed Index rating immediately.

Contact us to learn more about how this Network Operator used Data Explorer with custom dimensions with Singularity, Service Assurance, and Cloud Intelligence to contextualize, correlate, and pinpoint the root cause of this exact problem.

1According to Netflix, “The Netflix ISP Speed Index lists the average prime time bitrate for Netflix content streamed to Netflix members during a particular month. For ‘Prime Time’, we calculate the average bitrate of Netflix content in megabits per second (Mbps) streamed by Netflix members per ISP. We measure the speed via all available end user devices. For a small number of devices, we cannot calculate the exact bitrates and streaming via cellular networks is exempted from our measurements. The speed indicated in the Netflix ISP Speed Index is not a measure of the maximum throughput or the maximum capacity of an ISP.”